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Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.

How To Position Your Game to Social Media Influencers (Part One)

In this post, our good friends at Matchmade have shared their best-kept secrets when positioning your game to social media influencers.

Finding Our Hyper-Casual Niche – Lessons From Platonic Games

CEO & Founder of Platonic Games, Valeria Castro, shares with us just how their studio found their gaming niche, and the steps developers can use to find theirs.

Gaming Subscription Feature Image

Could A Subscription Model Work For Your Mobile Game?

Subscriptions models can be seen everywhere. But is it good for gaming? In this post, we look at the pros and cons of ditching the ads in favor of subscription-based gaming.

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Roller Splat! by Voodoo

How To Create “Hyper-Snackable” Casual Games

Lead Publishing Manager at Voodoo, Thomas Dubreuil, shares with us the three key elements that make a casual mobile game snackable, and the value of having a snackable game.

Ad Fraud: Bots Are Stealing Millions From Brands

Why is ad fraud on the up despite businesses becoming more aware of it? What can be done to stop fraud in its tracks? Our friends at Mintegral answer just that.