Author profile

Anatoly Sharifulin

CEO of
AppFollow Feature Image
4 min read
#Data & Analytics

Most Featured Mobile Games Across the Globe in 2019

3,100 apps appeared on the main page of the App Store in 2019. And 1,465 of them (which is almost 50%) were gaming apps. To help mobile game developers get a better understanding of which gaming apps Apple’s editors gave preference to in 2019, the team at AppFollow has put together an analysis – with the help of their App Store Featured Tool. Let’s get to it. We have analyzed all 1,465 gaming apps which appeared on the App Store main page across the globe between January and December 2019. We have gone over the main App Store tabs, including: App of the Day, Game of the Day, Stories, and Collections.  Stats at a glance: 47% of all apps featured in the Today’s tab are games. Games’ share in the Today’s Collections is 39%, and 48% in Stories.  Action, Adventure,...
ASO for Google Play
7 min read

ASO For Games On Google Play: Get 53% More Installs

Outline One of the most popular questions we get is how to lure more traffic for the Google Play app. We decided to showcase a simple text optimisation for an indie game app with a small amount of installs. Disclaimer: Unfortunately, we can’t disclose the name of the game but all the data in this article is real. Introduction So, what we initially dealt with? App: Game in Google Play Category: Card Strategy Country: USA Preliminary data: Total visits per day: 329 Total installs per day: 92 Average conversion rate from visit to install: 28% The information is taken from the Google Play Developer Console, country is USA, measure by “Country (Play Store organic)”. Step 1. ASO-audit Based on current app metrics we estimated which keywords and keyphrases made users in the US find and install the app as well...