Author profile
Anthony Hurtado
Anthony Hurtado started his career in the mobile gaming industry in 2011. He worked at the investment firm behind Best, Cool & Fun Games, before joining Latin America’s biggest mobile games publisher as the Director of BD, where he launched a mobile ads network called RevMob. He remains involved in the gaming industry through research projects, consulting, and currently as the Director of Business Intelligence for Evus Technologies.
8 min read
#Marketing & Publishing
Launching a Mobile Game Business (Part 2)
Editor’s note: This is the second of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry. In this series, Anthony gives sage advice for anyone looking to break into the sector and launch their own mobile game business. To view part 1 of this series, click here. Step 4: How To Get Users So, you have selected your genre, you have figured out how lucrative your newfound audience can be, and you are excited. Let’s build that game, right?! WRONG. You need to figure out how you will get users. In the early days of mobile games, it really was a “you build it and they will come”. This was supercharged by the bigger firms who would endlessly cross-promote, (and sometimes cut inner circle cross-promotional deals that just made the big guys, bigger). For those who didn’t just organically grow...
14 min read
#Marketing & Publishing
Launching a Mobile Game Business (Part 1)
Editor’s note: This is the first of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry. In this series, Anthony gives sage advice for anyone looking to break into the sector and launch their own mobile game business. To view part 2 of this series, click here. Why these early consideration matter Since the launch of the App Store in 2008, mobile games have been the dominant force in the app industry. With millions of games in the app stores, and over a thousand more being added each year it would appear as if mobile games are a turn-key business; just design and build a game and then boom: success, fame, and fortune, right? The truth is that over 90% percent of those games become zombie games. They’re technically alive, but effectively dead. They have less than a thousand downloads...