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Arttu Anttonen

Game Analyst at GameRefinery
Chinese-archero
6 min read
#Data & Analytics

Customizing Your Game for the Chinese Audience

Editor’s Note: this post was originally published by Arttu Anttonen, Game Analyst. Aside from turning Chinese games inside out, Arttu has a solid understanding of what works and what doesn’t in the mobile game market in the East. Everyone working with mobile games in the West already knows Archero. The successful shoot-em-up style ARPG-esque roguelike-ish action game, where players clear sequences of short levels of enemies with their archer hero while avoiding getting shot themselves. And, since many Western game developers struggle with the age-old dilemma of how to make their game more appealing to the Chinese audience, you could be asking yourself: “What would Chinese Archero look like?” Baozou Daxia has been grossing steadily since launch (source: GameRefinery service). Well, a textbook example of how to do it emerged in early September, although made by a Chinese developer, Dream of...