Ben Meakin

Editor’s Note: this post was originally published by Ben Meakin, Content Marketer at Megacool. With over ten years of experience writing for and about games, Ben has a strong understanding of what games need to do to succeed. Referrals are one of the most cost-effective ways to grow your game, and should play a major role in your marketing strategy. They are a gateway into your game for new players, and, with a little effort, can deliver huge rewards for developers. Yet referrals are an opportunity that are still not widely maximized by game developers. In this post, we’ll take a look at the various ways to implement referrals in mobile games, and some best-in-class examples. In its most basic form, a referral is an Invite Friends button within a game that lets players share a short message to social media...