Author profile
Ben Meakin
Content Marketer at Megacool
9 min read
#Marketing & Publishing
Referral Marketing For Mobile Games: How To Grow Your Game With Referrals
Editor’s Note: this post was originally published by Ben Meakin, Content Marketer at Megacool. With over ten years of experience writing for and about games, Ben has a strong understanding of what games need to do to succeed. Referrals are one of the most cost-effective ways to grow your game, and should play a major role in your marketing strategy. They are a gateway into your game for new players, and, with a little effort, can deliver huge rewards for developers. Yet referrals are an opportunity that are still not widely maximized by game developers. In this post, we’ll take a look at the various ways to implement referrals in mobile games, and some best-in-class examples. In its most basic form, a referral is an Invite Friends button within a game that lets players share a short message to social media...
8 min read
#Marketing & Publishing
Generating Word-Of-Mouth Buzz For Your Game
What do we do when we experience something amazing, profound, funny, emotional or just plain weird? We talk about it. We want to share that experience with our friends, so that they can jump right in and see for themselves. This, of course, is word-of-mouth – and it’s one of the most powerful marketing tools out there. Whether you’re making mobile games or selling underpants, the dream scenario is that whoever engages with your product loves it so much that they have to tell their friends all about it. Think about how often you’ve received a personal recommendation for an app, or a book, or a restaurant – and how often you then actually acted on that recommendation. Contrast that with seeing an advert for that same product, and how likely you’d be to act upon whatever call-to-action the ad...