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Insights Team

Bringing you gaming insights since 2012.

5 Key Lessons To Boost Retention And Increase Engagement

Using data from our latest industry report, we reveal the key lessons in keeping your games' retention and engagement healthy.

6 Ad Creative Strategies To Nail Your User Acquisition

With the gaming market getting even more competitive, how can you make sure your mobile ad creative stands out from the crowd?

Designing Habit-Forming Games

A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.

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How To Determine Your Game’s Player LTV

There are many ways to calculate the lifetime value (LTV) of players in your game. We look at the typical ways to calculate LTV and understand your ROI.

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. We help to understand the link between a player’s lifetime value and how long they continue to play your game.