Dylan Tredrea

The purpose of this post is to share what I would say to myself if I was able to travel back in time to my first day as a product manager starting out in the industry. It reflects what I think is one of the most under-appreciated parts of the work: running effective soft launches. Too many games are ‘dying’ in soft launch. Too many teams don’t fully appreciate how markedly different a soft launch is from ‘regular’ live operations. This is something I personally wish I understood much better at the start of my career. It’s also something I find myself talking about a lot in my current role at Zeptolab Publishing, where I regularly meet with studios around the world.  So if I had a few minutes to prepare my ‘past’ self for the challenge of this industry?...