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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
Eric Seufert is VP of User Acquisition and Engagement at Rovio, and author of Freemium Economics (Elsevier 2014, http://amzn.to/19zaPQB ), and editor at Mobile Dev Memo.
Eric Seufert on Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, his recently published book that covers topics…
Paid user acquisition has nothing to do with the creative vs. wholly data-driven design debate; paid user acquisition occurs outside…
Eric Seufert is a quantitative marketer with a specific interest in freemium analytics and product design. Today, he tells us about the economics that go into publishing mobile titles.
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