About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Eric Seufert

Eric Seufert is VP of User Acquisition and Engagement at Rovio, and author of Freemium Economics (Elsevier 2014, ), and editor at Mobile Dev Memo.

Freemium Economics: Commerce at a Price Point of $0

Eric Seufert on Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, his recently published book that covers topics…

Two misconceptions about paid user acquisition

Paid user acquisition has nothing to do with the creative vs. wholly data-driven design debate; paid user acquisition occurs outside…

The Economics Of Mobile Game Publishing

Eric Seufert is a quantitative marketer with a specific interest in freemium analytics and product design. Today, he tells us about the economics that go into publishing mobile titles.

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