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Eric Seufert

Eric Seufert is VP of User Acquisition and Engagement at Rovio, and author of Freemium Economics (Elsevier 2014, ), and editor at Mobile Dev Memo.

header bidding

Keeping Your Head: A Beginner’s Guide To Header Bidding In Mobile Games

In this post, we’ll be talking all things 'header bidding' and 'ad mediation'. Not sure what these mean? Then you'll probably want to read on.

15 Ad-Tech Terms Every Mobile Game Developer Should Know

Ad mediation? CPM? Waterfalling? All key terms that are used throughout the industry, but what do they really mean?

Apple Arcade: What This Really Means For Mobile Game Developers

We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.

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3 Strategies to Grow Gamers’ Loyalty and Retention Rate

A selection of the top strategies on improving your games' retention, with expert advice from app-store specialists, AppFollow.

Launching Mobile Games in China (Tips from JoyPac)

Our good friends at JoyPac have shared everything you need to know about launching your game in China, including how to increase your chances of releasing a hit.