Author profile
Eric Seufert
Eric Seufert is VP of User Acquisition and Engagement at Rovio, and author of Freemium Economics (Elsevier 2014, http://amzn.to/19zaPQB ), and editor at Mobile Dev Memo.
4 min read
#Ads & Monetization
Freemium Economics: Commerce at a Price Point of $0
Eric Seufert on Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, his recently published book that covers topics ignored by many product developers, but which ultimately form the crux of the freemium model.
6 min read
#User Acquisition
Two misconceptions about paid user acquisition
Paid user acquisition has nothing to do with the creative vs. wholly data-driven design debate; paid user acquisition occurs outside of freemium and should always be dictated by economic parameters in pursuit of an optimal revenue outcome.
8 min read
#Marketing & Publishing
The Economics Of Mobile Game Publishing
Our latest guest post brings a new face to the GameAnalytics blog. Eric Seufert is a quantitative marketer with a specific interest in freemium analytics and product design. He is currently writing a book called Freemium Economics, which will be published by Morgan Kaufmann in late 2013. He also blogs frequently at Ufert.se, so feel free to pay him a visit.