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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Harry Lawrence

Harry Lawrence

Games Industry Analyst

A Primer On eSports

eSports' sudden appearance in mainstream media has left many wondering what it is, and how and why it has grown in popularity so quickly. Allow us to explain.

Are Loot Boxes The Future Of Mobile Game Monetization?

What does the future of game monetisation look like, and is it loot boxes? We discuss their forms, benefits, drawbacks, and how they interact with the law.

How Blockchain Could Redefine The Gaming Industry

As the games industry evolves and more new technologies emerge, there's one on the horizon that could solve many current issues: Blockchain. What is it? We explain...

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