- Join User Analysis Beta
- Market Research
- Analytics
- Powerful analytics
- Upgrade to Pro
- Data Tools
- Resources
- Pricing
Author profile
Jacqueline Zenn
Content Crafter at GameAnalytics

14 min read
#Data & Analytics
Maximizing The Value Of Player Data
Thereโs one key ingredient thatโs the most valuable part of any game for developers, and it might not be the most obvious element or the first thing that you think of. Itโs not the source code, database, live ops strategy, or anything other than the players themselves. Or more accurately, the data they generate. Whatโs more, maximizing the value of that data might be the most valuable thing that you can do as a marketer or game developer. And there are plenty of ways to accomplish that, starting with understanding and organizing the data itself. In fact, there are five groups of activities or sets of actions that youโll take during your data collection or journey through the realm of gaming telemetry: Understanding Telemetry As It Applies To Your Game Knowing Your Objects And Attributes Defining And Name Your Features...

14 min read
#Ads & Monetization
9 Popular Mobile Game Ad Formats (And How To Use Them)
Editorโs note: We wanted to give you the heads up that our Ads Dashboard is now live! Make the most of your in-game ads by seeing your data in our new dashboard. Improve your ads performance by answering the big questions. Advertising is part of nearly every mobile experience, and whether or not you personally approve of it, itโs becoming standard for most mobile games. After all, itโs a billion-dollar industry. And if youโre going to do it, you should do it well. Ads should be well-placed, high quality, and in just the right amounts in order to make sure your users and your finances are both pleased. Letโs start by going through some general categories of games along with the types of ads commonly used in mobile games, and then weโll cover the guidelines or thought process that should...

14 min read
#Data & Analytics
Mastering The Art And Science Of A Mobile Game Soft Launch
The initial launch date โ or soft launch date โ of a new game is always one of the most exciting times for any game developer. However, like anything else worthwhile, there are some important steps that you need to take in order to make sure you get it right. Itโs when you get to show the project that youโve been working so hard on to the world! And then gain important insights with relatively low risk into its future success and any changes that need to be made for this and any future games you work on. Defining The Soft Launch Essentially, a soft launch is releasing the initial version of the game thatโs ready for the public in a limited geographic area and with a fairly tight marketing budget. Itโs meant to assess the potential audience, work out...

15 min read
#Live Ops
Live Ops Strategies For Free To Play Games
Launching a new game is an undeniably exciting moment. After putting in the hard work, imagination, and effort that goes into a new title, you get to send it out into the world. But really, the work has barely begun, especially if youโre launching a free to play or F2P game thatโs monetized based on ad revenue and/or in-game purchases. Once a game is launched, you should be optimizing, adjusting, updating, and reporting your progress throughout your gameโs lifespan or existence, working to improve player retention as well as increasing downloads, getting lapsed players to return, and increasing the number and length of player sessions. All these activities and events meant to increase player retention and maximize the value of a gameโs user base can be referred to as live ops. [bctt tweet=โWhat are live game operations and why may...

15 min read
#Marketing & Publishing
How To Create User Personas As Unique As Your Audience
Do you sometimes wish that you could get to know every one of your players and the members of your target audience personally? Know their playing habits, what they like and donโt like about your game and online gaming in general, any similar interests and related activities, demographics and location, and whatever other tidbits that might have you improve your gameโs user experience for them. While fulfilling that exact wish is pretty unlikely โ especially with a larger audience โ you can put a type of face to those data points by creating user personas that essentially characterize each group or segment of your audience. In fact, you can even name them, assign images to them for better visualization, or further flesh out their backgrounds to make them more โrealโ in your mind. Why You Should Develop User Personasโฆ Personas...

15 min read
#Data & Analytics
How to Tell a Story with your Analytics Reports
Analytics reports or presentations are generally not the most exciting thing ever โ after all, they are usually just a bunch of numbers and maybe a few graphs on a page. However, itโs all a matter of perception โ data can be really interesting when itโs presented in a compelling fashion. And dare we say even exciting! Whatโs more, analytics reports and presentations are some of the most vital documents that you can produce for your business, so you definitely shouldnโt treat them like an afterthought. You just need to learn to make it tell a story โ but thatโs easier said than done. In fact, for many companies or brands figuring out how to tell that story might be the most complicated part. On the surface, analytics reports arenโt especially captivating. With rows and columns of data most often...

20 min read
#Data & Analytics
50+ KPIs to Measure Your Mobile Game or App
Editors note: we release bi-annual mobile gaming benchmarks report which pretty much includes all of the metrics mentioned below. Compare how your game is performing against up to 100,000 games in the industry here. What Are Mobile KPIs? So youโve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. Youโre even starting to see some measurable results based on industry standard key performance indicators. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! Figuring out your mobile appโs value and assessing your appโs performance starts with knowing which mobile KPIs (key performance indicators) and mobile app metrics are the ones that you should...