James Haslam

Out of all the many mobile industry benchmarks, it’s important to keep player retention rates top of mind. Retention allows marketers to understand when, and perhaps why, a user leaves their game — which gives you the ability to slow the rate down and keep your users around. In this article, we’ll cover the basics of mobile game retention rates and some of the secrets game marketing pros deploy to reduce churn, as well as look at how you can learn from your retention metrics. What’s The Point of Retention Rate? Retention rates are a key indicator of game growth and its health. Not only does a game with better retention likely mean players enjoy using it, but good retention also means it can generate revenue quickly. In the meantime, low retention means rapid user churn, lower user reviews, and...