Author profile
Joel Julkunen
Head of Game Analysis at GameRefinery
10 min read
#Ads & Monetization
3 Things You Need To Know When Using Licensed IPs In Mobile Games
Editor’s Note: this post was originally published by Joel Julkunen, Head of Game Analysis at GameRefinery. In his role, he leads GameRefinery’s analytics department and has a major role in developing algorithms and statistical models used in the company. Third-party brands and IPs have solidified their place in the mobile games industry, often providing (or at least promising) that crucial extra boost for your title. In the US, a whopping 30% of top 100 grossing games are currently based on a 3rd party IP, and when zooming out to the top 200, the figure holds at almost 25%. In other words, IPs play a significant role in mobile game revenue generation and based on the variety of IP types utilized, there are license owners all across the board joining the party. US top 200 grossing IP utilization from the GameRefinery...
7 min read
#Ads & Monetization
Casual Game IAP Monetization Trends
Editor’s Note: this post was originally published by Joel Julkunen, Head of Game Analysis at GameRefinery. In his role, he leads GameRefinery’s analytics department and has a major role in developing algorithms and statistical models used in the company. Since the early days of free to play mobile gaming, monetization has been the talk of the town. Resistance, reluctance and rage were common among mobile gamers as designers were trying to figure out this revolutionary business model and its mechanics. Today things have fortunately changed quite a bit, but getting monetization right still isn’t easy – far from it! In this post, GameRefinery takes a look at some of the recent macro trends in casual game IAP monetization. This short read should hopefully give you insights and inspiration to take your monetization to the next level. What Are Casual Games?...