Jon Erlichman

Mobile gaming is a fiercely competitive, fast changing field. Developers are under constant pressure to make games better. Meanwhile, advertising costs are climbing, as industry leaders like King Digital (maker of ‘Candy Crush’) buy up much of the available ad inventory via Facebook and Twitter. Start-up ‘Seriously’ is taking a more creative marketing approach. Founded by two executives who previously worked at Rovio (maker of ‘Angry Birds’), the company successfully launched its first game ‘Best Fiends,’ on iOS in October. To get the word out about the game’s latest update on iOS (and its launch on Google Play), Seriously is teaming up with YouTube mega-star, PewDiePie. Here’s our Q&A with Co-Founder/CEO Andrew Stalbow: How would you describe Seriously’s strategy? We’ve seen an enormous audience shift, from traditional media to mobile devices (tablets, phones, etc). We believe the next generation of...