Author profile

Katerina Zolotareva

Marketing and Customer Success at TheTool
10 min read
#Marketing & Publishing

10 Tactics To Drive Game Downloads On A Low Budget

Editorโ€™s note: a little while ago we discussed how to market your game on a $0 budget. It was a popular post with a lot of useful tips. We thought weโ€™d get more advice from another industry expert. This time itโ€™s from TheToolโ€™s ASO and mobile marketing lead, Katerina Zolotareva. Overview Getting a mobile game discovered by users is a tricky task and many developers have a perception that it will inevitably cost a lot of money. However, this doesnโ€™t have to be true! There are many ways to promote an app on a low budget. App Marketing is all about creative approach! Good communication with potential players and existing ones is essential to achieve visibility and help your game to achieve maximum exposure. Today we will share some tactics that will make your life so much easier when you need...