Katerina Zolotareva

Editor’s note: a little while ago we discussed how to market your game on a $0 budget. It was a popular post with a lot of useful tips. We thought we’d get more advice from another industry expert. This time it’s from TheTool’s ASO and mobile marketing lead, Katerina Zolotareva. Overview Getting a mobile game discovered by users is a tricky task and many developers have a perception that it will inevitably cost a lot of money. However, this doesn’t have to be true! There are many ways to promote an app on a low budget. App Marketing is all about creative approach! Good communication with potential players and existing ones is essential to achieve visibility and help your game to achieve maximum exposure. Today we will share some tactics that will make your life so much easier when you need...