Leon

What’s ad mediation? And why should you care about it? To find out, we asked our friends at TopOn, a mediation platform for global monetization, to give us the lowdown. Here’s what they said…  Nowadays, advertising monetization is one of the most popular profit models for mobile game and app developers. According to IDC the global mobile game, ad revenue in 2019 was nearly $20 billion. And it’s expected to reach $45.2 billion by 2023, which is an annual growth rate of about 26% (this is according to our Mobile Game Advertising and Monetization Report for H1 2020). But despite this, most developers are only scratching the surface when it comes to getting the most from mobile advertising. They’re still mainly relying on automatic functions to improve their in-game ad revenue, rather than trying out more advanced techniques (which can...