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Mary Kulikova

Head of Content at AppFollow
5 min read
#ASO

Steps to Increasing Your Mobile Game’s Organic Installs: Key Lessons From Social Quantum

Editor’s Note: This post was originally published by our good friends at AppFollow. You can read their version here. Social Quantum is a video game company whose #1 game, Megapolis, was first launched back in 2011. And as most of you will know, their game, Megapolis, is a long-standing city builder that has become one of the top worldwide mobile games over the years. Pretty much from day 1, Social Quantum worked primarily with paid traffic. And for those long-standing developers reading this, back then this was more than enough to attract gamers. But as the app stores were growing, it became obvious that using only paid acquisition was not enough anymore. For Social Quantum, this meant looking for new and more creative ways to get more gamers. In this post, Social Quantum and AppFollow have teamed up to share...