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OneSignal

8 min read
#Marketing & Publishing

7 Deadly Messaging Sins in Mobile Games (And How to Solve Them)

Editorโ€™s note: This article was originally published by the crew at OneSignal. Check out the original article here.  You know how powerful player messaging can be. It can improve a gameโ€™s experience and enrich competition. It can engage new gamers and win back churned players. Although the potential benefits are compelling, there are also examples of messaging channels detracting from the game experience. As a result, many savvy game developers overlook opportunities to enhance their game experience with messaging because theyโ€™re afraid of what might go wrong. Getting mobile messaging right takes some skill and thoughtfulness. We pooled our collective knowledge, along with input from leading mobile development studios, to create a list of seven common messaging mistakes in the gaming industry and how you can avoid them. Sin #1: Leading With an Opt-in Request Imagine youโ€™re a bored commuter. You head...