Author profile
Mirza Hasanzade
Head of Account Management at Matchmade
10 min read
#Marketing & Publishing
How to Position Your Game to Influencers (Part Two)
In the first part of our guide, we shared a few key tips game developers can use when reaching out to influencers. So, if you’re working on your pitch, or still figuring out which one is best for you, then we recommend you to head to part 1 before reading this one. For part two of our series, we’re going to give you the lowdown on how to build a (manageable) timeline for your influencer marketing campaigns, no matter what your company’s size or budget is. And just like any other strategy or timeline, this isn’t a “one size fits all” plan. Rather, you can use this as a simple framework to follow when building your own strategy. This is what we will cover: How to estimate how much time you’ll need Pre-campaign planning Production/creative process If you’re beta-testing Post...
7 min read
#Marketing & Publishing
How To Position Your Game to Social Media Influencers (Part One)
Influencers are increasingly holding sway over the performance of titles on any given week, and players these days can’t get enough of their zany content. And it’s not surprising that titles like Apex Legends and Brawl Stars owe a large part of their appeal to well-executed influencer strategies. With that in mind, how can developers not only find social media influencers, but also position their game so they’ll be lining up to review it? So in this post, influencer-experts, Matchmade, let you in on some of the best-kept secrets in how to entice influencers (especially the ones on YouTube and Twitch) to help you make a success of your new release. First things first – the fundamentals Before you start reaching out to influencers, we recommend you to hash out your expectations and goals for your influencer marketing strategy. Having...