Neal Taparia

Have you ever launched a new feature that you were confident would succeed and be game-changing? Not only did your gut tell you it was a good idea, but you were able to back it up with user research? Then, when you finally launched, you found the new feature made very little difference. Perhaps users didn’t notice it, or they just didn’t care about it in actual game play. All the time, money, and resources you put into it could have been spent elsewhere. This has happened to me countless times, and it’s why we at Solitaired now take a data-driven approach towards understanding what new features we should work on. A $1M mistake I learned the hard way that both my instinct and consumer research could be wrong. Before getting into the gaming space, I had run an educational...