Nicolas Boulay

Editor’s note: this post was originally published by Nicolas Boulay on the Space Ape Games Tech blog. Nic has 10 years experience in mobile UA and ad-monetisation. He previously worked at Gameloft and Badoo and joined Space Ape in the early days of 2012.  About Fast Lane Fastlane has reached 16M installs, approaching $30M run rate, and is on an explosive growth trajectory 10 months after launch Fastlane is an evolved arcade shooter game available for free on iOS and Android phones From $5,000/d to $45,000/d from ads in 4 months: what are the lessons learnt from our holistic iterations and partnership with Unity Ads We are setting a new benchmark for ads at $0.13 ad arpdau in the US Our Ad LTV – lifetime value – is now based on true ad performance to gain accuracy We multiplied our User...