Peter Fodor

This is a guest post by Peter Fodor, the founder of AppAgent, a service for mobile developers who are launching a game or app but need help with marketing and user acquisition. Did you know that there are 1,736,111 Likes on Instagram; 284,722 shared snaps on Snapchat; and 590,278 swipes on Tinder every minute of every day? The growth in the usage of mobile apps and games has created a mountain of data. Millions of users generate significant traces of their behaviour – all of which has value. Crunching the numbers are the legions of data analysts whose skills are increasingly in demand. The need to find meaningful connections from this data is increasingly putting pressure on these analysts, whose insights and conclusions can affect billion-dollar businesses. Eating numbers for breakfast Historically analysts were people with a narrow expertise in...