Peter Plachta

Overview As of 2017 you can find almost 5.3 million iOS and Android mobile apps in App Stores which makes mobile app marketing a huge challenge for new mobile app developers and mobile app marketers. The mobile apps market is highly developed and an increasing challenge for developers with Google Play adding almost 50 000 new mobile apps monthly. Mobile user acquisition cost (UAC) is also growing year by year which does not make it any easier with the average iOS app costing $3.04 in the United States according to Chartboost data. Mobile app developers have many more ways to reach their customers, than those in “classic” commodities and services marketing, although this can be a bigger challenge as well. What most characterizes mobile app marketing is its aim on return on investment (ROI). This factor provides data about the...