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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Peter Plachta

Peter Plachta

CEO & founder of ARPU Brothers

App Marketing

10 Common App Marketing Mistakes

Peter Plachta, CEO of the app marketing consultancy ARPU Brothers, gives sound advice by highlighting the most common pitfalls businesses face when launching and marketing a mobile game or app.