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Ryan McLeod

Making @blackboxpuzzles – Apple Design Award cube carrier – was expelled from preschool for “defiance”.
Blackbox spin level
9 min read
#Marketing & Publishing

Design to Share: How Viral Sharing Works in Blackbox

A note from Ryan: If you’re reading this chances are you’re a part of a larger iOS or design community I’ve been quietly learning from for quite some time. I owe you a great deal and I think it’s my turn to start giving back and sharing more. Here is the first of a few drafts I’ve been holding onto far too long. I added sharing mechanics to Blackbox as an afterthought—but I’ve been designing for sharing since day one. To this day, these design decisions and mechanics keep Blackbox growing and reduce the need for marketing. Below is a breakdown of how sharing in Blackbox works from a mechanical level, as well as some of the design considerations I made along the way. Many of these observations may appear to apply only to games, but I firmly believe they hold merit...