Sarah Impey

Being one of the five biggest developers on Facebook Messenger, I spoke with Alexander Krug, CEO of SOFTGAMES, to learn about the history of the studio, and how they use analytics to monitor their successful portfolio of HTML5 messenger games.  SOFTGAMES is the world’s largest HTML5 games platform with a pretty awesome vision. Can you give us some background into how it all started? Our journey began in 2006 as a four-person startup in Berlin. At that time, we exclusively developed J2ME Games for all major German television channels such as ProSieben, Sat.1 or RTL, and built titles for TV shows like “Germany’s Next Top Model” or “Formula 1”. The market witnessed a drastic change with the release of the iPhone 3G in 2008. After Steve Job’s open letter “Thoughts on Flash” in 2010 announcing that Flash won’t be allowed...