Sulka Haro

I’ve met a lot of fellow free-to-play-game developers recently and talking about games always eventually turns to monetization. Talking about monetization inevitably turns to the big successes in the market, including Clash of Clans. I love Clash’s monetization design, as it’s very simple to understand from the player’s perspective. It doesn’t enforce payment at any point and it’s extremely clever in some of the subtle details that I think are driving the urge to spend money. Here are a few of the details I can’t remember reading about and which people sometimes don’t think are as obvious as I thought they were: First purchase value proposition Every single player I’ve talked to, purchases an additional builder as the first purchase. Builders are a massively constrained resource in the game and vital for the game pacing once you’ve built the first...