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Trevor McCalmont

Trevor McCalmont

Content crafter and analytics buff at GameAnalytics

10 Tips For A Great First Time User Experience (FTUE) In F2P Games

In order to engage users, game developers should focus on the first time user experience. The following tips will help measure and improve the first time user experience in your F2P game.

The 7 Deadly Sins of Mobile User Acquisition

App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from…

ASO for Google Play

App Store Optimization For Game Developers

ASO is an essential marketing tactic for most game developers, and is vital in making your app more visible on its respective platform and earning valuable organic downloads.

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15 Metrics All Game Developers Should Know by Heart

We look at the most useful game analytics metrics to help shed light on how you can improve your mobile game.