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Valeria Castro

CEO & Founder at Platonic Games
7 min read
#ASO

Finding Our Hyper-Casual Niche โ€“ Lessons From Platonic Games

In June 2019, GameAnalytics hosted a mobile gaming event to talk about casual gaming, which we called โ€˜The Arcade (R)Evolution: Making Hit Casual Gamesโ€˜. Valeria Castro of Platonic games somewhat stole the show with her presentation โ€“ speaking with wit and passion about how to find a niche in the world of hyper-casual gaming. If you couldnโ€™t make our last event, donโ€™t worry. Hereโ€™s Valeria to fill you in on what you missed (and hereโ€™s the video of her talk): Weโ€™re Platonic Games โ€“ a 10-person dev team from Madrid. You might know us if youโ€™ve ever played Kawaii Kitchen, Happy Hop or Sailor Cats. As you can probably guess from those titles, we make super-cute, hyper-casual games. And thereโ€™s one question we get asked a lot. Can we actually compete against the big developers? In reality, no. We canโ€™t....