User Analytics Persona

Maximizing The Value Of Player Data

Editor’s note: this content is based on a post we shared a while back about the release od Anders Drachen’s book on game analytics. You can find the original article here. There’s one key ingredient that’s the most valuable part of any game for developers, and it might not be the most obvious element or […]

Analytics in Swivel 2D (GameAnalytics Demo Game)

Introduction Like any other software development team, the GameAnalytics SDK team invests time in team-building and in other activities that elevate the team spirit. We participated in a local game jam in late spring where we managed to imagine and implement a simple immersive game mechanic. With a little more work after the event, we […]

How to Identify Whales in your Game

Monetization has been a hot topic in the games industry over the past years, ever since the rise of free to play games. How to optimize monetization, how to define correct pricing buckets or how to better convert players are just a few of the widely discussed questions concerning the topic. In this article, however, […]

15 Metrics All Game Developers Should Know by Heart

Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, there are metrics like downloads, sessions, and DAUs. These numbers are relatively straightforward and measure concrete actions. More complicated metrics include things like churn, Average Revenue Per Paying User (ARPPU) […]