Updates
MarketIQ: Creative Group, Similar Audience Apps, Growth Analysis
Creative Group
↪ See campaigns grouped by images, videos, and playables to get a combined benchmark or inspiration on how to turn one idea into multiple ad formats
Similar Audience Apps
↪ Search your game to find up to 200 similar apps that are grabbing your players' attention. Spot new competitors in categories you may not expect.
Growth Analysis
↪ You can now sort creatives by how their growth rate has changed over time.
Health Percentile Charts
View your health data as percentile charts or histograms. The choice is yours.
New A/B Testing features: Custom end dates and results views
- End date as completion criteria: You can now set a specific test duration or let it run until a winner is found for your goal metric - your test, your rules.
- Custom results view: Create a custom view so you can directly compare the metrics that matter most to you.
New A/B Testing Metrics
We've added Cumulative Revenue, APRDAU for IAP and IAA, Paying User Rate (PUR) and a bunch of other requested metrics to A/B Testing.
Hourly granularity available on Pro
You can now select hourly granularity in Explore and Dashboards. Only available on Pro.
New metrics on the Pro home screen
We added D1 Retention, APRDAU (IAP) and New User metrics to your Home Screen so you can keep on top of critical metrics at first glance. Available only on Pro.
Introducing Labs features
Check out the latest Labs features (aka features early in development) in the Explore and Engagement tabs.
- Explore: Create tabs to compare up to 3 queries at once, side by side.
- Engagement: Choose Weekly or Daily install returns using our revamped Cohorts.
Integration Dashboard is now live
You can now track the number of events sent to GameAnalytics per day using a pre-built dashboard. This helps you easily spot any integration issues and monitor the cardinality of your Design, Progression, and Resource events.
Home page update
View key metrics for individual games across your portfolio, at first glance. Thanks to your feedback, you can now:
- See DAU & MAU for individual games, sorted by highest or lowest.
- Search or filter to find a specific game or studio.
- View DAU, MAU, New Users & Revenue for your top 20 games in the 'Top Performers' tab [Available only with Pro]
Current Day filter enabled
You can now select 'Current Day' to view real-time metrics as they come in. Use the toggle anywhere within the platform with a date picker.
