Category

Ads & Monetization

clash-of-clans-monetization
7 min read
#Ads & Monetization

Soft Touches on Clash of Clans Monetization

I’ve met a lot of fellow free-to-play-game developers recently and talking about games always eventually turns to monetization. Talking about monetization inevitably turns to the big successes in the market, including Clash of Clans. I love Clash’s monetization design, as it’s very simple to understand from the player’s perspective. It doesn’t enforce payment at any point and it’s extremely clever in some of the subtle details that I think are driving the urge to spend money. Here are a few of the details I can’t remember reading about and which people sometimes don’t think are as obvious as I thought they were: First purchase value proposition Every single player I’ve talked to, purchases an additional builder as the first purchase. Builders are a massively constrained resource in the game and vital for the game pacing once you’ve built the first...
4 min read
#Ads & Monetization

PvP Could Increase Your Game Revenue by 510%

The key to success and drawing revenue for any game is to be fun to play. Shocking huh? I’m sure you had already figured that out on your own. What you might not be entirely aware of is the importance engagement has over game revenue, and a simple way to improve it. A recent study by Kongregate reveals compelling data that shows that having a player vs player mode is a really powerful engagement tactic. Nothing beats human interaction when it comes to keep the players coming back for more. And more gameplay equals more chances of cashing in. Let’s break down the numbers of the study. I think you’ll be blown away! The more the merrier When players like the game and are engaged, they are closer to paying because they find value in doing so. We’re shown that...
5 min read
#Ads & Monetization

Hopeless: The Dark Cave – Coins and Consumables

Yaniv Nizan's review of the adorable free-to-play survival shooter.
8 min read
#Ads & Monetization

Economic Research On MMORPGS: A Quick Overview

Anders Drachen, Shawna Baskins and Joseph Riley take a quick look at some of the interesting research papers from the hallowed halls of academia and beyond.
5 min read
#Ads & Monetization

Monetizing Puzzle Games: Box It Game Review

Yaniv Nizan talks about the monetisation model of his latest favourite puzzle game.
4 min read
#Ads & Monetization

Freemium Economics: Commerce at a Price Point of $0

Eric Seufert on Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, his recently published book that covers topics ignored by many product developers, but which ultimately form the crux of the freemium model.
5 min read
#Ads & Monetization

Mid-Core Success Part 4: Monetization

In the last part of his Mid-Core series, Michail Katkoff talks about why sustained monetization is a result achieved through excellent game design, a balanced game economy, engaging social mechanics and a fresh approach.
42 Ways to Monetize Your Mobile Game
9 min read
#Ads & Monetization

42 Ways to Monetize Your Mobile Game

It seems that forty-two is not only the answer to "life, universe and everything". It is also the answer to your monetization strategy. Read these 42 tips that Yaniv Nizan has to share on making your game profitable.
42 Ways to Monetize Your Mobile Game
9 min read
#Ads & Monetization

From Paid to Free(mium) in Three Steps

In this latest post, Michail Katkoff delves deeper into the realm of freemium and walks you through the process of assessing the profitability of switching an existing game from paid to freemium.
5 min read
#Ads & Monetization

Getting and keeping players in the game store

While most players will definitely check your in-game store out of sheer curiosity, it's a true art to keep them there. An art in which Yaniv Nizan is ready to train you.
5 min read
#Ads & Monetization

Game Economies – 5 mistakes to avoid

So you want your game to feature an in-game store? Avoid these five common blunders shared by Yaniv Nizan to make sure you do not scare your potential customers away.
5 min read
#Ads & Monetization

How to Price your In-app Purchase Items

There's an entire science behind how to price your in-game purchases. Yaniv Nizan is back to give us some pointers on how to do it right.
4 min read
#Ads & Monetization

Game Economy Balancing – 3 Ways to Prevent Pay-To-Win

Meet our new guest poster, Yaniv Nizan, CEO and co-founder of SOOMLA and also an expert in dynamic in-app purchases. In his first post, he will share some tips on how to handle one of the biggest challenges of free to play games: avoiding the aggressive pay-to-win mechanics.