Category
User Acquisition
10 min read
#ASO
The 5 Essentials of a Top Performing Game App Store Page
With more than 500 games submitted to the App Store every day, it’s hard to imagine a more competitive environment to get noticed. That’s why every little improvement to your listing is particularly important. With an average conversion rate of 4.47% (for games on the iOS App Store), even the smallest of changes can be hugely influential to your success or failure. Of course, a quality app or game is what matters the most. A well-optimized listing won’t fix this. Yet, what steps should you take once your game is polished? When your UI is on point, gameplay is fine-tuned, well balanced, and all bugs and glitches are detected and fixed. Once you’ve dealt with all of the above, you’ll want to pay closer attention to App Store page. In fact, optimization of each product page element can take your conversion...
7 min read
#ASO
ASO For Games On Google Play: Get 53% More Installs
Outline One of the most popular questions we get is how to lure more traffic for the Google Play app. We decided to showcase a simple text optimisation for an indie game app with a small amount of installs. Disclaimer: Unfortunately, we can’t disclose the name of the game but all the data in this article is real. Introduction So, what we initially dealt with? App: Game in Google Play Category: Card Strategy Country: USA Preliminary data: Total visits per day: 329 Total installs per day: 92 Average conversion rate from visit to install: 28% The information is taken from the Google Play Developer Console, country is USA, measure by “Country (Play Store organic)”. Step 1. ASO-audit Based on current app metrics we estimated which keywords and keyphrases made users in the US find and install the app as well...
8 min read
#ASO
App Store Optimization For Game Developers
App Store Optimization, or ASO, is an essential marketing tactic for most game developers. App Store Optimization refers to improving an app’s keywords, description and other attributes in order to rank higher in that marketplace’s search results. Making your app more visible on its respective platform earns valuable organic (unpaid) downloads. What’s better than free downloads? Many mobile game companies cite organic users as the most valuable type of users. They are more engaged than users acquired through advertising. They monetize at a higher rate than users acquired through advertising. As reported by TUNE, the majority of app users find new apps by searching the app marketplace, but neither Apple nor Google publish exactly what goes into their search algorithm. Below are a set of best practices to increase your organic downloads and app store visibility. Competitive Keyword Analysis Before...
6 min read
#User Acquisition
Two misconceptions about paid user acquisition
Paid user acquisition has nothing to do with the creative vs. wholly data-driven design debate; paid user acquisition occurs outside of freemium and should always be dictated by economic parameters in pursuit of an optimal revenue outcome.