With more than 500 games submitted to the App Store every day, it’s hard to imagine a more competitive environment to get noticed. That’s why every little improvement to your listing is particularly important. With an average conversion rate of 4.47% (for games on the iOS App Store), even the smallest of changes can be hugely influential to your success or failure. Of course, a quality app or game is what matters the most. A well-optimized listing won’t fix this. Yet, what steps should you take once your game is polished? When your UI is on point, gameplay is fine-tuned, well balanced, and all bugs and glitches are detected and fixed. Once you’ve dealt with all of the above, you’ll want to pay closer attention to App Store page. In fact, optimization of each product page element can take your conversion...

Outline One of the most popular questions we get is how to lure more traffic for the Google Play app. We decided to showcase a simple text optimisation for an indie game app with a small amount of installs. Disclaimer: Unfortunately, we can’t disclose the name of the game but all the data in this article is real. Introduction So, what we initially dealt with? App: Game in Google Play Category: Card Strategy Country: USA Preliminary data: Total visits per day: 329 Total installs per day: 92 Average conversion rate from visit to install: 28% The information is taken from the Google Play Developer Console, country is USA, measure by “Country (Play Store organic)”. Step 1. ASO-audit Based on current app metrics we estimated which keywords and keyphrases made users in the US find and install the app as well...

App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from the crowd takes some work. Most game developers will need to spend some marketing dollars on paid user acquisition in order to be successful. Below are the seven deadly sins of mobile user acquisition, and how to avoid these hazards.   1. The first sin of mobile user acquisition is not soft launching User acquisition begins with preparation. Soft Launching may be related to overall game design, but it’s extremely important to do before starting user acquisition. No game developer wants to shell out briefcases full of cash in order to drive users to an unpolished game. The return on investment will likely underwhelm if the game has not been tested and vetted by consumers. Soft launching, that is launching...

App Store Optimization, or ASO, is an essential marketing tactic for most game developers. App Store Optimization refers to improving an app’s keywords, description and other attributes in order to rank higher in that marketplace’s search results. Making your app more visible on its respective platform earns valuable organic (unpaid) downloads. What’s better than free downloads? Many mobile game companies cite organic users as the most valuable type of users. They are more engaged than users acquired through advertising. They monetize at a higher rate than users acquired through advertising. As reported by TUNE, the majority of app users find new apps by searching the app marketplace, but neither Apple nor Google publish exactly what goes into their search algorithm. Below are a set of best practices to increase your organic downloads and app store visibility. Competitive Keyword Analysis Before...

Paid user acquisition has nothing to do with the creative vs. wholly data-driven design debate; paid user acquisition occurs outside of freemium and should always be dictated by economic parameters in pursuit of an optimal revenue outcome.