Author profile
Andrei Klubnikin
Senior Content Manager at R-Style Lab
8 min read
#Ads & Monetization
Microtransactions In Games: The Good, The Bad, And The Ugly
Microtransactions (or MTXs for short) are small purchases players make to unlock further gameplay, gain extra lives, change a character’s appearance, or speed up the gaming process in simulation games like The Tribez. The microtransaction business model has a strong right to exist on mobile; in a world where a Match-3 game costs up to $200,000 to develop and promote, even when they are often distributed for free, game studios are bound to find ways to make money from their hard work somehow. At the moment, over 90% of all mobile games use the freemium model; the apps are free to play (F2P) and incorporate various in-app purchases (IAPs). Although only 1.9% of players actually spend money on in-game content, they bring up to 90% of the total mobile game market revenue, which hit $46.1 billion in 2017. Last year...
11 min read
#Game Design
How to Make a Successful Indie Game
The games market is absolutely booming and will top $108 billion this year, growing at a CAGR of 19%. Mobile games remain its most lucrative segment and now account for 42% (or $46.1 billion) of the total revenue generated by app publishers. Want to grab a share of the pie? How to create an indie game: step-by-step guide to success Market research It all starts with an idea – and your idea has to be validated. Here’s what you should do: Study the App Store and Google Play download/top grossing game charts to see what game genres tend to perform better in terms of revenue and user engagement. As of October, 2017, the upper regions of the US top-performing iOS app charts are occupied by popular Match 3 games like Candy Crush, Puzzledom and Homescapes, the omnipresent Minecraft and occasional...