Author profile
David Hartery
Senior Content Marketing Editor at Adjust
7 min read
#Guides
How to Make an Idle game: Everything You Need to Know About Incremental Mobile Games
Idle games present gamers with an opportunity to play games with long-term targets, test their problem-solving skills and gain incremental rewards over time. This sub-category of games can have impressive retention rates and session length when compared to other types of games. A GameAnalytics study revealed that idle game players have a stickiness of 18%, compared to 10.5% for other hyper-casual titles. They also show a higher number of sessions per day and a higher average session length (8 minutes). This article shares the essential insights you need when learning how to make an idle game. What is an idle game? Idle games are often categorized as hyper-casual games due to their ease of use and accessibility. However, they differ greatly from popular hyper-casual games such as Voodoo’s 5 Hoops and Ketchapp’s Origame. Idle games, which are also known as...
5 min read
#Marketing & Publishing
5 copywriting hacks to ace your mobile game’s push notifications
Editor’s note: This article was originally published by Adjust. You can read the original version here. Since the average mobile app loses 73% of new users within 48 hours of the initial download, customer retention is the real growth driver for mobile apps. Push notifications are an essential part of the user retention puzzle. These updates, reminders, and special offers are like little hooks that pull users back into your app. Push notifications increase the 90-day retention rate by 23% compared to users who deactivate them. Push notifications are a useful tool for: Improving brand awareness and engagement Converting inactive users to habitual users Improving the user experience Advertising products and special offers …but only if you use them properly. Writing useful push notifications is a real challenge. You need to be creative enough to stand out from the dozens...
8 min read
#Game Design
4 Key Steps to Making a Successful Hyper-Casual game
Hyper-casual games became the hottest trend in the industry when developer Voodoo saw an exponential increase in downloads, which made them the third best performing game developer worldwide in 2017. Only Google and Facebook performed better, and the message was made clear: hyper-casual games are in-demand and can be extremely successful. Since having sustained this popularity, hyper-casual games now generate between $2 billion and $2.5 billion in annual revenue. People across the globe are now spending more time than ever playing games, and perhaps more significantly, they’re also engaging with advertising more – a trend that has played to the strengths of hyper-casual’s unique monetization model. The first quarter of 2020 saw hypergrowth in the hyper-casual vertical, with global installs doubling from December 2019 to March 2020. Users weren’t only downloading more hyper-casual games, they were also playing them more...