Om Tandon

Co-authored with Steven Gaston User experience design has become the mainstay of creating intuitive and rewarding offline, online digital experiences, be it across web, apps physical products or more recently GAMES. Most top tier gaming companies big or small (be it PC, mobile or console) like Blizzard, Riot, Sony, EA, Zynga, King, Ubisoft, Gameloft understand this scenery change and are now more readily hiring UX talent & integrating UX design in their development pipeline seriously. I remember finding a big void on this subject a year back and have been writing on the subject of UX design in games under the heading of UX Insights since last year. Analysing F2P games and deconstructing prevailing and upcoming games industry macro, micro trends. UX Walkthrough?…….What’s it about. This series takes the subject of UX in games a step further by sharing with you some of the methods and techniques used in...

The question I ask is – can we go beyond? Every UX, Game, Product designer aspires enhancing prototypes to map the complete user flows, not just bits and bobs. This article is divided into Tactical and Strategy layers. I will cover the former first. As an UX Director, I have to continuously work on both Tactical and Strategy sides of UX with my team and stakeholder groups to enhance the quality, push the limits and strengthen the integrity of our UX pipeline and process. In my last article Here, I detailed the process and benefits of low to mid fidelity prototypes where we built a device ready interactive version for user testing. Example below of our low-fi proto. built during the last post. My last post focused entirely on just prototyping a low-fi stand-alone feature. This time we will build a hi-fi prototype with inter-connected features, hence testing the entire...

Behavioural Economics is a fascinating offshoot of economics, which explores psychology of decision making process of customers. Over the years I have been testing and reviewing numerous mobile games and apps in different genres. While I enjoy deconstructing and analysing different aspects of the digital products, on-boarding, core loop, social, meta, PvP etc. Monetisation patterns employed are of special interest to me due to my background in economics. [bctt tweet=”5 incredibly effective monetization strategies in game design (and the behavioural economics behind them)” username=”GameAnalytics”] Here are five unconventional monetisation patterns that differ from the crowd but work incredibly well, each based on a sound behavioural economics principle. But before we dive into what these patterns are, let’s understand the underlying Behavioural Economics Principles and how they apply to these unconventional patterns. What is ‘Behavioural Economics’? The study of psychology relating...