Thomas Dubreuil

With more games on the market than ever before, there is little doubt that developers need to be increasingly innovative when designing the next hit hyper-casual title. There are however a few simple game design aspects to consider that can increase your likelihood of success. A concept that we’ve been discussing with Voodoo partners to help address this with actionable steps is the notion of “snackability”. Many casual gamers often only play mobile games when they’re out and about, commuting, queuing, or simply have a couple of spare minutes waiting for the microwave to finish. When we consider the broadest demographic of gamers, the majority of players prefer games that they can easily pick up and put down without feeling overly committed, but with enough excitement to keep them coming back for more. This is where ‘snackable’ games come in....