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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Tom Kinniburgh

Consultant at Mobile Free to Play

How to Plan and Track Events in Mobile Games

Data collected without reason, is just data. To be able to make informed decisions you need context and only by understanding your player’s intentions will you start to be informed. We’ve created a simple plan that you can use to get started.

iMessage App Store Games

iMessage Games: New Opportunities for 2017

It's an exciting time when a platform or feature creates new opportunities with which you can make games. As a developer, being first to market can prove lucrative as there is much lower competition.

Corona V2 SDK Released

We’re pleased to announce that an updated GameAnalytics plugin is now available for the Corona game engine. With this update, we’ve added additional functionality of advanced GameAnalytics event types within…

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The power of benchmarking in your game

Benchmarks allow you to determine how well your game is performing compared to similar titles on the app store, without requiring…