Author profile

Yaniv Nizan

Yaniv Nizan is the CEO and Co-Founder of SOOMLA - Monetization Measurement Platform.
Match-3 Video Ad Retention
5 min read
#Guest posts

Rewarded Video: Retention Impact in Match-3 Games

Editor’s note: the following article is a guest post from Yaniv Nizan, co-founder and CEO of Monetization Measurement Platform, Soomla. The original report is available to download here: video ads retention study in mobile games (PDF). The Purpose of this Study Rewarded video ads can have a positive or negative impact on retention – depending who you ask. This is an unbiased 3rd party study to answer this question for Match-3 games. Test Setup – Data Collection and User Selection to Groups This study aggregates data from 6 Match-3 mobile games. All the data in this test was collected by the SOOMLA TRACEBACK platform coming mainly from: Client side SDK installed in the tested games Ad-network reporting APIs – mainly used as a source of data validation The selection of users to groups was done differently in each test: Test 1 – refers...
5 min read
#Commentary

Hopeless: The Dark Cave – Coins and Consumables

Yaniv Nizan's review of the adorable free-to-play survival shooter.
4 min read
#Commentary

Zombies Don’t Touch Me: Runner Under the Microscope

The reviews saga continues with Yaniv Nizan's analysis of Zombies Don't Touch Me.
5 min read
#Spotlights

Monetizing Puzzle Games: Box It Game Review

Yaniv Nizan talks about the monetisation model of his latest favourite puzzle game.
5 min read
#Commentary

How To Detect and Prevent In-App Purchase Hacks

In-App Purchase hacks do not affect your game revenue as much as they affect game analytics coherence. This could lead to you taking incorrect game design and monetization decisions. Read this post to find out how you can limit them.
42 Ways to Monetize Your Mobile Game
9 min read
#Commentary

42 Ways to Monetize Your Mobile Game

It seems that forty-two is not only the answer to "life, universe and everything". It is also the answer to your monetization strategy. Read these 42 tips that Yaniv Nizan has to share on making your game profitable.
5 min read
#Commentary

Getting and keeping players in the game store

While most players will definitely check your in-game store out of sheer curiosity, it's a true art to keep them there. An art in which Yaniv Nizan is ready to train you.
5 min read
#Commentary

Game Economies – 5 mistakes to avoid

So you want your game to feature an in-game store? Avoid these five common blunders shared by Yaniv Nizan to make sure you do not scare your potential customers away.
5 min read
#Commentary

How to Price your In-app Purchase Items

There's an entire science behind how to price your in-game purchases. Yaniv Nizan is back to give us some pointers on how to do it right.
4 min read
#Commentary

Game Economy Balancing – 3 Ways to Prevent Pay-To-Win

Meet our new guest poster, Yaniv Nizan, CEO and co-founder of SOOMLA and also an expert in dynamic in-app purchases. In his first post, he will share some tips on how to handle one of the biggest challenges of free to play games: avoiding the aggressive pay-to-win mechanics.

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