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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Advanced analytics

Top tips, tricks and how to’s. We’ve pulled together all of our resources on everything you need to know on becoming an analytics pro.

Introducing Clustering I: Behavioral Profiling for Game Analytics

Anders Drachen, Christian Bauckhage and Rafet Sifa introduce the foundations of cluster analysis for player behavior, and the background for…

Unleash the Power of Events to Drive Revenue in Games

Xing Wang gives game designers some insight on how to effectively leverage events in their games.

Visualizing Dynamic Behavior Flow

One of the most important challenges in game analytics is to take the power of quantitative analysis and place it into the hands of everyone, not just trained analysts.

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Analysing Auctions: The Case of Glitch

Shawna Baskins, Joseph Riley and Anders Drachen analyse Glitch's in-game economic system, concentrating on the auction house and NPC vendors.

Data is good, but not all data is equally good

Effective data capture is like a sensory system for your game so you can understand the actual behaviour it exhibits…

Navigating the hazards of game data

Effective data capture is vital to delivering games as a service. The trouble is how do we know what the…

Interpreting Game KPIs

Becoming A Games Analyst

We outline the process of becoming a viable games analyst, while also keeping an eye out for the most valuable resources out there.

How To Detect and Prevent In-App Purchase Hacks

There are some experts who believe that fighting fraud in single player games is pointless. We look at ways to help prevent it.

Balance and Flow Maps

Heatmaps are excellent tools for visualizing spatial behavioral data, but traditionally they are mainly used for evaluating death events

Playstyle and Progression

In this post Anders Drachen introduces some of the main challenges of finding patterns in how games are played and…

Getting started with analytics 4: Reading (Part 2)

If you are interested in game analytics one of the best things to do early on is to read up…

Getting started with analytics 4: Reading (Part 1)

If you are interested in game analytics one of the best things to do early on is to read up…