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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Development tips

Tips and tricks every game developer needs, from starting you game from scratch, to reducing your player churn and perfecting your core gaming loop.

What’s The Best Game Engine For You?

To help you choose, we're narrowed down what you need to consider in a games engine when creating your game.

Game UX Style Guide: Why Do You Need One?

UX Director at DIGIT, Om Tandon, shares with us the importance of Game UX style guides, and why you need one.

Digital Board Game Companion Apps: The Merge of Physical and Digital Gaming

Physical and digital games used to be completely separate, but now they can be combined to make new, innovative experiences.

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Designing Habit-Forming Games

A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.

How Blockchain Could Redefine The Gaming Industry

As the games industry evolves and more new technologies emerge, there's one on the horizon that could solve many current issues: Blockchain. What is it? We explain...

8 Areas You Should Focus Your Game Development in 2018

There are a lot of topics and trends in gaming that have been talked about in the media lately, but here are the main ones you need pay attention as 2018 begins.

How To Determine Your Game’s Player LTV

There are many ways to calculate the lifetime value (LTV) of players in your game. We look at the typical ways to calculate LTV and understand your ROI.

Analytics In Swivel 2D (GameAnalytics Demo Game)

Our Head of Support Cristian Bercu built his own game to illustrate how simple it is to set up GameAnalytics with logical and efficient event tracking.

How to Run a Successful Kickstarter for your Game

Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.

Top 5 Game Engines For Beginners

Planning on creating your first game? There's hundreds of game engines to choose from, but not all of them are ideal for beginners. Here are 5 that are.

The 5 Essentials of a Top Performing Game App Store Page

SplitMetrics has performed thousands of A/B tests for some of the largest studios on earth, designed to track the behaviour of 50+ million unique users. They share with us the 5 key factors to improve a game or app listing.

Idle Game Mathematics

The Math of Idle Games

Anthony Pecorella (producer of the smash hit Adventure Capitalist), analyzes the complicated math powering idle games with some first-hand examples of what it takes to balance a game with insanely large numbers.