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Monetization

Monetizing your games can be a complicated process. We’ve built a collection of our top guides and strategies, to help you make the most out of your games.

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Marketing

Adding Subtitles to Your Mobile Game – Dos and Don’ts

Accessibility is a key factor in making your game enjoyable for all. So we've outlined some dos and don'ts for adding subtitles to your mobile game.

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Idle Games with Adjust
Guest posts

How to Make an Idle game: Everything You Need to Know About Incremental Mobile Games

What is an idle game? Why are they so popular? And how can you make one? David Hartery from Adjust shines a light on just this. Here's what he found.

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Pitching Hyper-casual Games Cover
Marketing

GameDev’s Guide for Pitching to Publishers with your Hyper-Casual Game

Our step by step guide for pitching your hyper-casual game to publishers. With insights and metrics from our Benchmarks+ platform.

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Covid-19 Webinar Cover
Events

Lessons from Lockdown: Making Casual Games in a Covid-19 World [Toolbox Webinar]

Catch up on the webinar we ran in September covering the trends, lessons and strategies from 2020 so far. Guest speakers from Adjust and TopOn.

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Mobile Game LTV
Analytics tips

How to Find Player LTV Blind Spots and Earn More From Your Game

Learn how to identify and address the most common blind spots for player LTV to grow your game’s revenue and profitability.

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Finding Hit Publishers Cover
Development & design

What’s Their Secret? 4 Steps Successful Publishers Take to Find Hit Games

How exactly do successful publishers find hit games? What’s their secret? Here’s a sneak peek behind the curtain.

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CPC CPI Cover
Analytics tips

How to Calculate CPI, CPC, eCPM and More

What are CPI, CPC and eCPM? In this blog series, we bust some jargon, explore exactly what these metrics are for and see how to calculate them.

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Adjust Email Marketing
Guest posts

Your 101 guide to email marketing to mobile apps

How can you put together an email marketing strategy that'll actually work for your game? Adjust answer just that.

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Battle Pass Cover
Game reviews

Designing battle passes in mobile games: the whats, whys, and hows

What is a battle pass? And how can you use them in your mobile game? I answer that, and more, in this post.

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