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Monetization

Monetizing your games can be a complicated process. We’ve built a collection of our top guides and strategies, to help you make the most out of your games.

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Cultural difference mobile game China blog
Marketing

Common Cultural Differences When Publishing Games In China

In this post, Chinese publishing experts JoyPac look at how bridging the East-West cultural divide could help make your game a success in China.

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Marketing

Prototype Phases For A Hit Casual Game – Purple Diver

In this post, Publishing Manager at Voodoo, Alexander Shea, shares with us the steps they took when developing hit game, Purple Diver, and what changes they made during each prototype phase.

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Mobvista's Xplore China Event in London
Events

3 Things We Learned about the Chinese Mobile Market 

Back in May at Mobvista’s Xplore China event, we had the pleasure of presenting a few key insights that can help game developers tackle the Chinese mobile market.

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Marketing

How Esports Can Help Your Mobile Game Make Money

Our friends at Skillz take a look at some design tips for mobile game monetization, and share what the benefits are when launching a competitive version of your game.

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Marketing

How To Position Your Game to Social Media Influencers (Part One)

In this post, our good friends at Matchmade have shared their best-kept secrets when positioning your game to social media influencers.

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Marketing

Finding Our Hyper-Casual Niche – Lessons From Platonic Games

CEO & Founder of Platonic Games, Valeria Castro, shares with us just how their studio found their gaming niche, and the steps developers can use to find theirs.

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Gaming Subscription Feature Image
Marketing

Could A Subscription Model Work For Your Mobile Game?

Subscriptions models can be seen everywhere. But is it good for gaming? In this post, we look at the pros and cons of ditching the ads in favor of subscription-based gaming.

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Roller Splat! by Voodoo
Guest posts

How To Create “Hyper-Snackable” Casual Games

Lead Publishing Manager at Voodoo, Thomas Dubreuil, shares with us the three key elements that make a casual mobile game snackable, and the value of having a snackable game.

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Marketing

Ad Fraud: Bots Are Stealing Millions From Brands

Why is ad fraud on the up despite businesses becoming more aware of it? What can be done to stop fraud in its tracks? Our friends at Mintegral answer just that.

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