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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
Subscriptions models can be seen everywhere. But is it good for gaming? In this post, we look at the pros and cons of ditching the ads in favor of subscription-based gaming.
Lead Publishing Manager at Voodoo, Thomas Dubreuil, shares with us the three key elements that make a casual mobile game snackable, and the value of having a snackable game.
Why is ad fraud on the up despite businesses becoming more aware of it? What can be done to stop fraud in its tracks? Our friends at Mintegral answer just that.
In this post, we’ll be talking all things 'header bidding' and 'ad mediation'. Not sure what these mean? Then you'll probably want to read on.
Ad mediation? CPM? Waterfalling? All key terms that are used throughout the industry, but what do they really mean?
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