metrics

50+ KPIs to Measure Your Mobile Game or App

What Are Mobile KPIs? So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance […]

15 Metrics All Game Developers Should Know by Heart

Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, there are metrics like downloads, sessions, and DAUs. These numbers are relatively straightforward and measure concrete actions. More complicated metrics include things like churn, Average Revenue Per Paying User (ARPPU) […]

Interpreting Game KPIs

Everything You Need to Know About Interpreting KPIs

There are 12,000 games released on the US apple store each month. More than 400 each day on a single platform. Although they are of varying quality, the concurrence is fierce and it is hard to get visibility. More important even, is the fact that as a team, we want to rely on luck as […]