Marketing Manager at GameAnalytics
#Data & Analytics
Boosting mobile game performance with store ranking insights
Securing a coveted spot in the top charts can be a game-changer for developers. It opens doors to increased downloads, revenue, player engagement, and long-term success in the competitive mobile gaming world. To help you navigate the complexities of app stores, we developed the Store Intelligence platform. Store rankings are not just empty metrics; they provide valuable insights into player preferences, market trends, and the factors that drive a game’s success. Access to such metrics is especially important for developers and studios aspiring to get to the top, who do not have the resources for expensive data solutions and data scientists to help them translate acquired data into actionable insights. Together with our Benchmarks, Store Intelligence presents a tangible opportunity to understand your competitors’ strategies and how they turn them into engaging gameplay mechanics, monetization strategies, and more. The biggest...
#Data & Analytics
Leveraging game industry benchmarks to scale your games
Achieving success when creating a game requires more than creativity and innovation. Knowing and correctly interpreting your KPIs is undoubtedly the foundation of making educated decisions during game development. And to support you on your data journey, we compiled a list of the 22 most essential metrics to keep an eye on. But while paying attention to your game performance cannot be overstated, it is equally important to deeply understand player preferences and industry standards. From performance comparison to trend identification, game industry benchmarks offer a grand scale to set realistic goals and expectations. Providing data and insights from over 140,000 game studios and developers, our Benchmarks are a powerful ally for game developers. The tool offers a wealth of information on key metrics such as retention, monetization, engagement, and advertising, enabling developers to understand player behavior and market trends...
#Data & Analytics
22 metrics all game developers should know by heart
When it comes to game and mobile app analytics, there are hundreds of metrics numbers to track. There are metrics like downloads, sessions, or DAUs on one end of the spectrum. These numbers are relatively straightforward and measure concrete actions. More complicated metrics include user churn or Average Revenue Per Paying User (ARPPU). These are less intuitive to interpret and might raise more questions than answers. While there’s no one-size-fits-all policy for game analytics, some useful metrics can help shed light on how you can improve your mobile game. To better understand how these metrics relate to each other and provide comprehensive insights into your game’s performance, we divide them into three main categories: engagement metrics, monetization metrics, and advertising metrics. Each category focuses on different aspects of player behavior, revenue generation, and marketing effectiveness, allowing you to optimize various...
#Tool & Product
Decoding players’ patterns with engagement tracing
Addressing developers’ demands for more nuanced retention analysis, we created a solution beyond conventional retention metrics, empowering developers and studios to gain a deeper understanding of player behavior and refine their strategies for long-term success. Our engagement feature enables developers to filter retention based on various event types, offering a granular view of player behavior beyond standard global filters such as country or platform. By creating custom cohorts for retention, developers can tailor their analyses to specific in-game actions, answering critical questions such as whether users return after completing a particular level, making specific purchases, or investing resources in the game. Here is everything you need to know about this feature: Tracking event-based player retention While traditional retention metrics usually focus on install-based data, GameAnalytics’s Engagement feature allows you to filter retention based on player events. You can explore player...
#Tool & Product
Seamless Switching: Keep Your Game Insights Engine-Agnostic
The importance of data in game development is undeniable and crucial for optimizing user experience, player retention, monetization, and more. GameAnalytics helps over 60,000 gaming studios optimize and improve their games, offering a well-supported ecosystem of integrations whatever your dev tools of choice. When considering switching engines, the real challenge lies in preserving historically collected data, which serves as a compass guiding future game enhancements and decision-making. We understand these concerns and make sure that you can confidently switch between engines, knowing that your historical data remains intact and actionable.All you need to do is instrument your SDK of choice, and the data collection continues in our engine-agnostic platform, enabling you to make data-driven decisions and continually refine your games. To make it as easy as possible, GameAnalytics is compatible with a wide range of not only engines but also...