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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Hyper-Casual Games 101: How To Get The Most Out Of Your Players

When making hyper-casual games with great next day retention, how can you make sure you get the most out of your players?

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Best Practices For In-Game Purchases: Converting Players To Spenders

How can you get the most of in-game purchases? From defining your audience to nailing your path to purchase, we've rounded up all of the best practices.

Are Loot Boxes The Future Of Mobile Game Monetization?

What does the future of game monetisation look like, and is it loot boxes? We discuss their forms, benefits, drawbacks, and how they interact with the law.

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9 Popular Mobile Game Ad Formats (And How To Use Them)

Like it or not, ad revenue is the lifeblood of many mobile games. With the F2P market growing, we look at the top mobile ad formats and how to use them.

Time-Saving Tools for Mobile Game Developers

If you’re anything like us, you’re already thinking ahead to 2017. How will you lower acquisition costs, improve engagement and drive…