monetization

Are Loot Boxes The Future Of Mobile Game Monetization?

In November 2017, EA released Star Wars Battlefront II, developed by DICE studio. The company was met with extreme criticism after it seemed to have not learned from its mistakes with its season pass approach in the first instalment. Famously, EA’s response to that criticism led to the most downvoted comment in Reddit’s history. The […]

9 Popular Mobile Game Ad Formats (And How To Use Them)

Advertising is part of nearly every mobile experience, and whether or not you personally approve of it, it’s becoming standard for most mobile games. After all, it’s a billion dollar industry. And if you’re going to do it, you should do it well. Ads should be well-placed, high quality, and in just the right amounts […]

Time-Saving Tools for Mobile Game Developers

If you’re anything like us, you’re already thinking ahead to 2017. How will you lower acquisition costs, improve engagement and drive more purchases? Where will you find the time? From basement to studio, game developers manage a growing remit of technical skills… yet the hours in a day stay fixed. For sure, there are thousands of time-saving apps […]