Author profile
Ioana Hreninciuc
Former CEO at GameAnalytics
4 min read
#Tool & Product
Introducing Benchmarks+, Mobile Gaming Intelligence from 1.2b Monthly Players
On November 21st, we launched our new, much anticipated and requested, mobile gaming intelligence platform called Benchmarks+. For years studio heads, publishers, and investors have asked us about market trends and KPI changes. Now finally there’s an easy way to learn how the performance of top games is changing, without having to spend 8 hours in a conference hall. Neat, isn’t it? To create Benchmarks+ we analyse our entire network of +88,000 mobile games, +45,000 studios, and every month more than 1.2 billion players, 16 billion sessions, and 150 million transactions. It’s not only a very good picture of the mobile gaming industry, it’s the best you can get. This makes Benchmarks+ the largest industry-wide tool to deliver real, accurate insights on KPIs like retention, session length, ARPPU, and ARPDAU, and a level of unprecedented insight into each app store genre....
26 min read
#Marketing & Publishing
Hyper-casual in a Hyper-competitive Market – Voodoo
In this talk, our audience learned just what exactly is Voodoo’s development approach, what their publishing agreement is, and what metrics they care about. You’ll learn from start to finish, the journey of a viral hit (looking specifically at AquaPark). If you fancy watching the other talks from this event, you can find them here: How We Found A Hyper-Casual Niche – Platonic Games The Latest Trends for Hyper-Casual Games – GameAnalytics
17 min read
#ASO
How We Found A Hyper-Casual Niche – Platonic Games
During this event, Valeria from Platonic Games took to the stage, and showed us just how exactly her small-time studio tackled the competitive market by finding their niche in Kawaii mobile games. If you fancy watching the other talks from this event, you can find them here: The Latest Trends for Hyper-Casual Games – GameAnalytics Hyper-casual in a Hyper-competitive Market – Voodoo
30 min read
#Data & Analytics
The Latest Trends for Hyper-Casual Games – GameAnalytics
Using data from our portfolio of 74,000+ mobile games, we kicked off our event with an industry update and shared the freshest insights and KPIs for the hyper-casual category (as well as news about our upcoming features). If you fancy watching the other talks from this event, you can find them here: How We Found A Hyper-Casual Niche – Platonic Games Hyper-casual in a Hyper-competitive Market – Voodoo
5 min read
#Ads & Monetization
Keeping Your Head: A Beginner’s Guide To Header Bidding In Mobile Games
Today we’re exploring the world of header bidding and ad monetization for mobile games. If that just made you say ‘huh?’, then this is the post for you. We’ll go through the basics, the advantages and disadvantages, and demystify the acronyms and jargon that surround it. So the next time someone starts talking about eCPM or RTB, you’ll know what’s fluff and what’s truly significant for your studio. Jargon buster It’s impossible to talk about ad mediation without using jargon and industry terms. So before we get started, take a look at this cheat sheet of words and phrases that you’re going to come across both in this post and elsewhere (it’s in alphabetical order). Ad mediation – the basics Before we get into the ins and outs of header bidding, let’s set the foundation by starting with how ad...
11 min read
#Game Design
Hyper-Casual Games 101: How To Get The Most Out Of Your Players
Editors Note: In June 2019, we held an event dedicated to making hit hyper-casual games. Alongside GameAnalytics, we were joined by publishing giants, Voodoo, and Kawaii specialists, Platonic Games, to share the latest stats, trends, and insights when making hit hyper-casual games. You can find all of the info, decks, and videos from the event here. As a relatively new genre, we’re rapidly witnessing changing trends with hyper-casual games, as well as seeing regular new titles fighting for top positions on the app store. With this in mind, relying on tired marketing strategies or an ill-informed idea that free-to-play titles don’t need a marketing budget won’t do you any favours. When monetizing your hyper-casual game, you’ll want to focus on getting as many people playing as quickly as possible, but also make sure they come back. Usually, if a hyper-casual...