Newsletter

About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

Follow us here

Jacqueline Zenn

Content Crafter at GameAnalytics

What’s The Best Game Engine For You?

To help you choose, we're narrowed down what you need to consider in a games engine when creating your game.

in-game purchases cover

Best Practices For In-Game Purchases: Converting Players To Spenders

How can you get the most of in-game purchases? From defining your audience to nailing your path to purchase, we've rounded up all of the best practices.

Minimum Viable Analytics: Keeping Your Reporting Lean And Mean

How to streamline the stress of having too many analytics to track, and keep your reporting lean and mean.

Read post

Native Ads In Mobile Games – Everything You Need to Know

Planning and executing a great native ad strategy can be tough but, if done well, native campaigns often outperform other ad types. In this article, we examine why native ads are a great monetization strategy for mobile games.

SEO And ASO Optimization For Game Developers

When you’re marketing and promoting your game, you probably don’t think about one of the most important - and most traditional - types of digital marketing.

Designing Habit-Forming Games

A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.

The Biggest Mobile Gaming Consumers In 2018 (And Beyond) Are Women

Gaming has often been considered a male-dominated past-time, but no more. Here's why 2018 and beyond will be all-important for diversifying your audiences.

No Mobile Ad Blindness: Making Sure Users Actually Open Their Eyes And See Your Ads

How do you optimize your ads for productive views and engagements, while keeping mobile ad blindness to a minimum?

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

How To Build Killer Dashboards In Game Analytics

Crafting your dashboards wisely can be one of the most valuable investments of time that you’ll ever make as a game developer. Here are some tips to make sure yours is optimised and primed for some killer analytics.

The Best Kept Analytics Secrets Of The Most Popular Games: Great Artists Steal

Many creatives have claimed that "great artists steal", and the song stays the same when it comes to creating amazing games.

8 Areas You Should Focus Your Game Development in 2018

There are a lot of topics and trends in gaming that have been talked about in the media lately, but here are the main ones you need pay attention as 2018 begins.