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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Keith Andrew

Keith Andrew

Video Games Journalist for Pocket Gamer, GamesIndustry.biz, Develop, VG247, GamesTM, and many others.

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The Hyspherical 2 Hype: The secrets behind Monkeybin’s App Store success

Monkeybin is a very special and, some might argue, very lucky studio. While some developers spend the best part of…

Shooting for the Stars: How the devs behind Crossy Road and Shooty Skies became mobile masters

Andy Sum began making games as little more than a hobby more than a decade and a half ago. Sum,…

5 Things Devs Need to Know: What’s going to happen in games in 2016

In this topsy turvy industry, there’s one thing we can all be sure of: change is coming. Since the App Store first rolled out in 2008, change is pretty much…

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mobile game publisher - Runway

Developer Derby: Runway’s 48 hours at Gamescom 2015

It’s not easy to describe the sheer scale of Gamescom to anyone that hasn’t made the annual trip to the…

Building an Empire: The story of Runway’s journey with Kingdom Clicker

It stands to reason that, long before we decided to reveal Runway to the world, we’d already begun the process…

Softly Does It: 3 Steps to Mastering your Game’s Soft Launch

In one of the largest supermarket outlets in the whole of the UK, just down the road from where your…

Cracking the IAP Code: The F2P secret devs don’t want to talk about

Welcome to the magical world of mobile, where the clever boys and girls at the world’s most creative, ingenious studios…

Why there’s no shame in indies making money

There was a telling moment in the UK games development scene recently. A couple of years ago, the British Government…

Know your players

Why now’s the time to get to know your players

Marketing is a dirty word within the walls of many independent developers. Even for those who acknowledge it’s something they…