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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Monetization

Monetizing your games can be a complicated process. We’ve built a collection of our top guides and strategies, to help you make the most out of your games.

Hyper-Casual Games 101: How To Get The Most Out Of Your Players

When making hyper-casual games with great next day retention, how can you make sure you get the most out of your players?

in-game purchases cover

Best Practices For In-Game Purchases: Converting Players To Spenders

How can you get the most of in-game purchases? From defining your audience to nailing your path to purchase, we've rounded up all of the best practices.

Fast Lane by Space Ape Games

How Space Ape Games Saw 4x Growth with Smart Monetization

How holistic experimentations on ad monetisation amplified with smart UA took Fastlane from 170,000 to 700,000 DAU in 4 months. And growing.

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Are Loot Boxes The Future Of Mobile Game Monetization?

What does the future of game monetisation look like, and is it loot boxes? We discuss their forms, benefits, drawbacks, and how they interact with the law.

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

Microtransactions In Games: The Good, The Bad, And The Ugly

Monetisation in games can often be a tricky subject, and microtransactions even more so. Andrei Klubnikin talks to Pavel Shylenok, CTO at R-Style Lab, to discuss the monetisation model and its future...

10 Tactics To Drive Game Downloads On A Low Budget

Getting a mobile game discovered by users is a tricky task, but there are many ways to promote it with a low budget. Here are 10 tips to do just that.

5 Effective Behavioural Economic Monetization Patterns

Here are 5 unconventional monetisation patterns shown in game UX design that differ from the crowd but work incredibly well, each based on a sound behavioural economics principle.

How to Budget your Mobile Indie Game

It’s hard to estimate the amount of work required to produce a game from start to finish. We know it…

Monetization Mobile Game

10 Monetization Tips for Mobile Games in 2017

Speak to anyone in the mobile gaming industry and the topic of conversation will always turn to one thing: monetization. Who…

Why there’s no shame in indies making money

There was a telling moment in the UK games development scene recently. A couple of years ago, the British Government…

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Soft Touches on Clash of Clans Monetization

I’ve met a lot of fellow free-to-play-game developers recently and talking about games always eventually turns to monetization. Talking about…

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