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Monetization

Monetizing your games can be a complicated process. We’ve built a collection of our top guides and strategies, to help you make the most out of your games.

Our latest updates

Marketing

Ad Fraud: Bots Are Stealing Millions From Brands

Why is ad fraud on the up despite businesses becoming more aware of it? What can be done to stop fraud in its tracks? Our friends at Mintegral answer just that.

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Marketing

15 Ad-Tech Terms Every Mobile Game Developer Should Know

Ad mediation? CPM? Waterfalling? All key terms that are used throughout the industry, but what do they really mean?

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ad monetization mobile games cover
Guest posts

Ad Monetization For Hyper Casual Mobile Games – A Data Scientist’s Playbook

VP Marketing at Tenjin, Sunny Cha, identifies the best-practices that any publisher pursuing a hyper casual portfolio can benefit from.

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Marketing

Hyper-Casual Games 101: How To Get The Most Out Of Your Players

When making hyper-casual games with great next day retention, how can you make sure you get the most out of your players?

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in-game purchases cover
Marketing

Best Practices For In-Game Purchases: Converting Players To Spenders

How can you get the most of in-game purchases? From defining your audience to nailing your path to purchase, we've rounded up all of the best practices.

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Fast Lane by Space Ape Games
Marketing

How Space Ape Games Saw 4x Growth with Smart Monetization

How holistic experimentations on ad monetisation amplified with smart UA took Fastlane from 170,000 to 700,000 DAU in 4 months. And growing.

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Marketing

Are Loot Boxes The Future Of Mobile Game Monetization?

What does the future of game monetisation look like, and is it loot boxes? We discuss their forms, benefits, drawbacks, and how they interact with the law.

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Marketing

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

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Guest posts

Microtransactions In Games: The Good, The Bad, And The Ugly

Monetisation in games can often be a tricky subject, and microtransactions even more so. Andrei Klubnikin talks to Pavel Shylenok, CTO at R-Style Lab, to discuss the monetisation model and its future...

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An interview with Voodoo games
Case studies

Breaking into Mobile Games Publishing: An Interview with Voodoo

In this interview we speak with one of Voodoo’s Publishing Managers, Hugo Peyron, to find out how they grew from a small studio of two engineers into a game publishing powerhouse with successive smash hits on the appstores.

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Marketing

10 Tactics To Drive Game Downloads On A Low Budget

Getting a mobile game discovered by users is a tricky task, but there are many ways to promote it with a low budget. Here are 10 tips to do just that.

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FRVR Interview
Case studies

From 0 to 2 Million DAU: An Interview with FRVR

It’s one thing to devote years of your life to building games. It’s another thing altogether to turn these creations into a business success, time after time. FRVR has a proven track record of doing exactly that.

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Marketing

Going Multi-National: A Follow-Up Interview with FRVR

After following his story of growing from 0 to 2 Million Daily Active Users, we catch back up with Chris Benjaminsen of FRVR to discuss going multi-national, clones, and avoiding nasty lawyer papers...

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News & releases

Important Beta Update: GameAnalytics is Evolving!

GameAnalytics as you know it is about to go through some major changes. In this post we outline why we decided to rebuild our technology, along with the many improvements you can expect to see long term.

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