Essential guides for game publishers: from marketing your games on a $0 budget, to running a successful Kickstarter campaign, and what common advertising mistakes you should avoid.
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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
Our friends at JoyPac are back again. This time, they give us the low-down on what you need to secure your license when publishing in China.
In this post, Chinese publishing experts JoyPac look at how bridging the East-West cultural divide could help make your game a success in China.
In this post, Publishing Manager at Voodoo, Alexander Shea, shares with us the steps they took when developing hit game, Purple Diver, and what changes they made during each prototype phase.
Back in May at Mobvista’s Xplore China event, we had the pleasure of presenting a few key insights that can help game developers tackle the Chinese mobile market.
Lead Publishing Manager at Voodoo, Thomas Dubreuil, shares with us the three key elements that make a casual mobile game snackable, and the value of having a snackable game.
Our good friends at JoyPac have shared everything you need to know about launching your game in China, including how to increase your chances of releasing a hit.
Publishing your mobile game? From DIY to partnerships, here’s a look at the two sides of the mobile game publishing coin.
Planning and executing a great native ad strategy can be tough but, if done well, native campaigns often outperform other ad types. In this article, we examine why native ads are a great monetization strategy for mobile games.
eSports' sudden appearance in mainstream media has left many wondering what it is, and how and why it has grown in popularity so quickly. Allow us to explain.