Newsletter

About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

Follow us here

Game publishing

Essential guides for game publishers: from marketing your games on a $0 budget, to running a successful Kickstarter campaign, and what common advertising mistakes you should avoid.

Native Ads In Mobile Games – Everything You Need to Know

Planning and executing a great native ad strategy can be tough but, if done well, native campaigns often outperform other ad types. In this article, we examine why native ads are a great monetization strategy for mobile games.

A Primer On eSports

eSports' sudden appearance in mainstream media has left many wondering what it is, and how and why it has grown in popularity so quickly. Allow us to explain.

Going Multi-National: A Follow-Up Interview with FRVR

After following his story of growing from 0 to 2 Million Daily Active Users, we catch back up with Chris Benjaminsen of FRVR to discuss going multi-national, clones, and avoiding nasty lawyer papers...

Read post

6 Tips for Hiring the Best Game Developer Talent

Starting a brand new indie game development studio is not an easy task. In order to be successful in this world, you need to find people who share your passion for games and have a similar approach to making money from video games.

How to Run a Successful Kickstarter for your Game

Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.

The 5 Essentials of a Top Performing Game App Store Page

SplitMetrics has performed thousands of A/B tests for some of the largest studios on earth, designed to track the behaviour of 50+ million unique users. They share with us the 5 key factors to improve a game or app listing.

App Marketing

10 Common App Marketing Mistakes

Peter Plachta, CEO of the app marketing consultancy ToroGrowth, gives sound advice by highlighting the most common pitfalls businesses face when launching and marketing a mobile game or app.

Marketing Your Indie Game On A Zero-Dollar Budget

Let's look at some powerful, cost-free ways you can market your mobile game both before and after launch.

ASO for Google Play

App Store Optimization For Game Developers

ASO is an essential marketing tactic for most game developers, and is vital in making your app more visible on its respective platform and earning valuable organic downloads.

User Analytics Persona

10 Great Resources on Game Analytics

Anders Drachen has put together another list of great new and older resources about game analytics, monetization, prediction and design,…

Mid-Core Success Part 1: Core Loops

This is the first instalment of a 4-part series written by Michail Katkoff, Product Manager at Supercell. In this series, he explores what it takes to create a successful "mid-core" mobile game.

The Economics Of Mobile Game Publishing

Eric Seufert is a quantitative marketer with a specific interest in freemium analytics and product design. Today, he tells us about the economics that go into publishing mobile titles.