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Game publishing

Essential guides for game publishers: from marketing your games on a $0 budget, to running a successful Kickstarter campaign, and what common advertising mistakes you should avoid.

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Marketing

China’s Approval Process: Getting Your Game The Green Light

Our friends at JoyPac are back again. This time, they give us the low-down on what you need to secure your license when publishing in China.

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Cultural difference mobile game China blog
Marketing

Common Cultural Differences When Publishing Games In China

In this post, Chinese publishing experts JoyPac look at how bridging the East-West cultural divide could help make your game a success in China.

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Marketing

Prototype Phases For A Hit Casual Game – Purple Diver

In this post, Publishing Manager at Voodoo, Alexander Shea, shares with us the steps they took when developing hit game, Purple Diver, and what changes they made during each prototype phase.

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Mobvista's Xplore China Event in London
Events

3 Things We Learned about the Chinese Mobile Market 

Back in May at Mobvista’s Xplore China event, we had the pleasure of presenting a few key insights that can help game developers tackle the Chinese mobile market.

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Roller Splat! by Voodoo
Guest posts

How To Create “Hyper-Snackable” Casual Games

Lead Publishing Manager at Voodoo, Thomas Dubreuil, shares with us the three key elements that make a casual mobile game snackable, and the value of having a snackable game.

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Development & design

Launching Mobile Games in China (Tips from JoyPac)

Our good friends at JoyPac have shared everything you need to know about launching your game in China, including how to increase your chances of releasing a hit.

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Marketing

Finding A Publishing Partner Vs Self Publishing – Everything You Need To Know

Publishing your mobile game? From DIY to partnerships, here’s a look at the two sides of the mobile game publishing coin.

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Marketing

Native Ads In Mobile Games – Everything You Need to Know

Planning and executing a great native ad strategy can be tough but, if done well, native campaigns often outperform other ad types. In this article, we examine why native ads are a great monetization strategy for mobile games.

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Marketing

A Primer On eSports

eSports' sudden appearance in mainstream media has left many wondering what it is, and how and why it has grown in popularity so quickly. Allow us to explain.

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