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Looking East: How To Launch Mobile Games In China

China is the biggest mobile gaming market on the planet. It’s also one of the most challenging markets for Western developers to enter, and the process of localizing and launching a game in China shouldn’t be taken lightly. This free ebook will explain how to make, localize, and launch mobile games in China.

What’s inside

Facts and fiction

Debunking common myths about launching games in China, and separating the facts from fiction.

Monetizing your game

Key trends and monetization techniques that are popular in the East, and how they differ to the West.

Industry stories

Hear it from the best on how they use metrics to win big in China.