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8 min read
#Game Design
The Voodoo Art Manual: How to Make Effective Game Art in Hyper-casual
Editor’s note: This article was originally published by Voodoo. You can read the original on their blog here. The brand new Voodoo Art Manual is now available for all partner studios on our Publishing Platform. It contains a concrete and practical guide on how to create effective and engaging game art in hyper-casual. We know that many of the studios we work with don’t always have dedicated game artists in their teams, and that it is often created by developers using the help of existing tools on Unity. Art, however, is an essential element of your game. It makes or breaks both the clarity of your gameplay and the user’s experience. Without effective art, the success of your game lies in the balance. The Voodoo Art Manual was created to maximize your chances of success in the prototyping phase. Whether you’re an experienced...
8 min read
#Marketing & Publishing
Publishing Hyper-Casual Games in China: What do you need to know first?
Should you or should you not try to launch your hyper-casual title in China? There are a bunch of rules and regulations to consider before trying to enter the Chinese market. Which are changing all of the time. Keeping up is a challenge, as we’ve seen a lot of changes over the past year – with even more coming over the next year. While bringing mid-core mobile games to China is more complicated, there’s a different process and different things to consider for hyper-casual games. There are plenty of interesting opportunities for hyper-casual developers who might not have even considered publishing in China, or perhaps just don’t know where to start. China’s mobile game market is huge The Chinese mobile market is a 25 billion USD market and it’s predicted to grow even bigger this year. Of course, the global...
5 min read
#Data & Analytics
The Metrics Behind Successful Tower Defense Games
Get ready to plan your layout, as you’ve got waves upon waves of metrics coming at you. We’ve been taking a gander at Tower Defense games in our latest report, so let’s look at what the perfect set up is when developing yours. If you’d like to jump straight into the stats, download the full report. And, if you’re a keen strategist, you can dive even deeper with Benchmarks+. What’s a Tower Defense game? It’s a strategic genre where the player needs to defend their territory from increasingly large waves of enemies. Usually, the waves of mobs swarm down a path and the player must line it with traps and attacks, usually towers. The key is that the player doesn’t typically control these towers themselves. They automatically fire when an enemy approaches. Why are they popular? Tower Defense combines elements...
9 min read
#Data & Analytics
Left or Right? How Data Warehouses Make it Easy to Make Decisions
Deciding between two different courses of action is perhaps the hardest part of running any business. Recently we wrote about how data warehouses can give you insights, trends and information. Everything you need to make informed decisions. But what sort of decisions do they help with? How do you actually take that insight and make practical choices? In this article, we’re going to talk through nine decisions you might need to make. And how a data warehouse can help. Why do studios and publishers use data warehouses? Most hit studios and publishers have a portfolio of games. A data warehouse brings together the data from across them all and converts it into a format they can search through. With more data, they can spot trends. Knowing the trends, they can fix bugs, optimize their ads, see which ideas perform the...
6 min read
#Strategies
4 Habits any Successful Developer should pick up
Editor’s note: This article was written by Sarah D. Vries, Content Creator at Coda Games. You can find the original piece here. When it comes to developing a hit hyper-casual game, your chances for success are not entirely based on luck. Any successful hyper-casual developer can tell you that it’s a lot of hard work, trial, and error and identifying best practices that help optimize and streamline their development process. At Coda, we’ve had the pleasure of working closely with many talented developers, even having had the chance to interview those that have created hit games. From observation and conversations, we’ve come to realize that many often share the same habits and best practices that help them to increase their chances of success. Keep reading as we identify four key habits successful hyper-casual developers share and how you can employ...
7 min read
#Game Design
Voodoo Talks Trends: How to Stay Ahead of the Game in 2021
Editor’s note: This article was originally published by Théophile Tabary, Publishing Manager at Voodoo. You can read the original here. As Publishing Managers at Voodoo, we often receive questions on current and future trends in hyper-casual. Trends can be difficult to navigate for studios and developers; sometimes you want to be following trends, and sometimes you want to be creating new ones. We’re here to give you some guidance on how to approach trends when creating hyper-casual games, and how to stay ahead of the game in 2021. What are trends in the hyper-casual market? The first thing to remember is that there are several different types of trends in hyper-casual. Each type contributes to the market in a slightly different way, and it is helpful to define which category your ideas or prototype fit into in the ideation and...
1 min read
#Guides
Sub-Genre Snapshot: Tower Defense Games
We break down the top KPIs that Tower Defense developers should be aiming for, and reveal a few of the rising superstars that entered the market in 2020. What’s inside? Using aggregated data from our network of games, we’re dissecting the industry at a sub-genre level. All to bring you more actionable and granular insights to better your game development. Stats for key metrics Aggregated data from 134k+ games for all key metrics, including retention, ARPDAU, and more. New Superstar TD games Ranking data for over 200k+ games, with over 100k tagged with sub-genres. Secrets behind the genre A behind-the-curtain look at what makes Tower Defense games so successful.
3 min read
#Marketing & Publishing
Hyper-Casual in 2021: What to Expect in Eastern and Western Markets
Hyper-casual games boomed in 2020. With so many of us confined to our homes, the mobile gaming industry saw a peak worldwide – especially in the Chinese, Indian and Brazilian markets. During the lockdowns, active users went up 200%. The average length of gaming sessions went up 20%. And hyper-casual games alone generated 1bn monthly downloads. Can these numbers remain so high? Could they go even higher? Here’s what we’re expecting to see in the market in 2021. IDFA changes will affect hyper-casual the least While IDFA still remains a question mark, the iOS changes seem unlikely to affect hyper-casual games directly. This is because the hyper-casual genre has a broader audience than other categories and targets users differently. Meanwhile, ad money could prove to be an issue due to other genres like mid-core games getting hit with the IDFA...
8 min read
#Strategies
Masters of Blockchain: Lessons from Axie Infinity
I spoke with Jeff Zirlin, Growth Lead at Sky Mavis (the developers behind Axie Infinity), to learn how they became the leaders in Blockchain, and their predictions for this new sub-genre of gaming. 1. Hey Jeff, thanks for chatting with us today. So tell me a little bit about Axie Infinity and your game Sure, would love to. Axie Infinity is a virtual world full of fierce, adorable pets called Axies. These pets can be battled, collected, and even used to earn cryptocurrencies with real value. On the surface, Axie might seem similar to Pokemon, Tamagotchi, or even animal crossing. And you’re not wrong to think that. But the big difference is that the markets for in-game resources are open and controlled by players. We reckon games with real, player-owned economies will become our digital homes; places where a new...
5 min read
#Data & Analytics
What is a Data Warehouse and Why do Hit Studios use them?
The other day, I had to venture into the tangled mess of my cable bag. No matter how organized I think I’m being – neatly wrapping cords around their plugs and keeping everything separate – whenever I leave the bag alone for five minutes, it all turns into a Gordian knot by the time I return. It’s infuriating. I really should get a nice box, and make it easy to find what I need. It struck me how similar that feeling is to juggling data from a bunch of different games. Lots of tools and data, all in a mess. But thankfully, you can get a data warehouse to fix the problem. Data warehouses make it much easier to search through and find what you need, reveal insights, and help you combine all those different sources. They’re an essential part...
6 min read
#Guides
How to Create a Press Kit for Your Mobile Game (and Why You Really Should)
If you’re a mobile game developer, you want the press to talk about your game. It’s free advertising, and who wouldn’t want that? Creating a press kit is how you make it easy for the press to talk about your game, and to show it in its most positive light. If you previously thought ‘press kit’ was something you asked your dry cleaners to do after a football game, this blog’s for you. Here’s a quick introduction to press kits – how to create them and put them to use. What is a press kit? It’s a collection of text and visuals that gives a journalist or website everything they need to write about your game. You’re basically saying to them: “Oh, you want a game to write about? Well, you won’t need any research to write about my game...
9 min read
#Marketing & Publishing
Words Matter – How to Write Compelling Copy to Sell Your Game
You might think that the most important part of being a game developer is, well, developing games. But you also need to be a writer. I’m not just talking about the words that appear in your game (although obviously those are really important) – you’ll also need to create copy for the app store description, patch updates, user interfaces… the list goes on. And the best publishers also have writing that supports their game. So that’s things like website content, press releases, and promotional material, for example, blogs and newsletters. The short version is that your writing is one of the best selling tools you have in your arsenal – eye-catching, well-written copy could be the difference between people downloading your game, or ignoring it and moving onto the next one. Don’t panic Before you run away shouting ‘But I’m...
16 min read
#Game Deconstructions
How to Crack the Match 3 Code?- Part 2
Editor’s note: This article was originally published by Om Tandon, Innovation & UX Design Manager at Eaton. You can read the original version here. Match 3 metamorphosis is real but doesn’t new territory often comes with new rules? Let’s dive deeper into where the game is afoot in these uncharted waters. This multi-part analytical series is laser-focused on what some of these new rules might be. The last analysis in this series looked at some historical data coupled with powerful tectonic forces of maturing player behavior and deepening game design that has changed the lay of the land dividing the Match 3 landscape between Classic and Meta, ruled by the King’s and Playrix’s of the world. Yes, we are standing at a fork in the road folks but the real question is what does the road ahead looks like? This evolution is far from over for both Classic & Meta Match 3! What...
1 min read
#Editor's pick
Game data pipeline: Building vs buying
As a large number of studios, publishers, and game developers are heavily relying on data to guide their decisions, they need to decide between building or buying. But which one is more efficient? To assist you in understanding the Total Cost of Ownership (TCO), we broke down the following key considerations: Setup requirements Cost calculation Team needs and recruitment
1 min read
#Editor's pick
Mobile gaming benchmarks for Q1 2024
Uncover the industry’s performance with Q1 2024 benchmarks. Explore key metrics like retention rates and session engagement to benchmark your games against industry standards. What’s inside? Retention benchmarks for casual, classic, and mid-core games Session length benchmarks for games launched in North America, Europe, the Middle East, and Asia Session count benchmarks across 15 game genres
6 min read
#Editor's pick
Grow your revenue with Xsolla Web Shop for Mobile Games
“Xsolla anticipated this seismic shift earlier this year, when we launched multiple products that are being actively used by some of the world’s largest game companies to increase profit and build closer relationships with their mobile and pc players. We’ve now combined these products and learnings into an elegant new solution called Xsolla Web Shop for Mobile Games,” said Chris Hewish, President of Xsolla. Through Xsolla Web Shop for Mobile Games, developers can expect significant revenue growth and can reach new players in new geographies previously unavailable to them. This solution solves many challenges developers face; such as discoverability, declining profit margins, lack of control over the user experience, access to localized payment methods, cross game marketing, more efficient user acquisition, effective collaboration with creators and influencers, and much more. Three industry-changing announcements make this opportunity more timely than ever:...
1 min read
#Editor's pick
2023 Roblox report: Behind the data with GameAnalytics
Download a comprehensive report of Roblox player behavior and game performance based on GameAnalytics data from 2023. This report highlights critical benchmarks and insights to help Roblox creators optimize their games. What’s inside? Devices analysis Players’ daily session frequency Average revenue spent per user Session length and count benchmarks Retention benchmarks Revenue benchmarks
1 min read
#Editor's pick
The Game Developer’s Handbook to Mastering Data Solutions
Data is the key to success in the ever-evolving landscape of game development. Explore this guide to transform your data into insights using our turn-key data solutions. What’s inside? Our comprehensive guide explores cost-saving strategies and real-world applications for advanced use cases. Learn how to seamlessly integrate data sources, unlock detailed player insights with Player Warehouse, access real-time data with Raw Export, and ensure data privacy compliance.
#Case study
Developing a #1 VR MMO: Ramen VR’s Journey with GameAnalytics
Discover how Ramen VR used data-driven game development to launch "Zenith: The Last City", which became the #1 bestselling game all major VR platforms—including Meta Quest/Rift, Steam and PlayStation VR.
8 min read
#Editor's pick
Using AI to Supercharge Your Game Art Design
Discover how tweaking AI tool settings can help you generate varied art styles, produce better concepts, and speed up the process from prototype to final design. With AI on your team, creating unique game art has never been easier or faster.
1 min read
#Editor's pick
Event Design & Tracking Guide for GameAnalytics
Learn how to create an adaptable tracking plan, enabling you to unlock richer insights and maximize the value of your data within GameAnalytics.
1 min read
#Editor's pick
How studios use DataSuite to find hit games
Learn how successful publishers evaluate hundreds of games per month, to find the next hit game.
11 min read
#Editor's pick
Among Us VR dev talks about how to create immersive worlds
VR is all about immersion. It’s about allowing players to lose themselves in more than just a game, but a new world. You have to build VR experiences the right way to make this happen. This goal is always top-of-mind for Schell Games. In this interview, we spoke to Schell Games’ Vice President of Product, Charlie Amis, to learn their story. “For VR, you want to make the player feel like they’re actually in the world you’ve created. This isn’t as true or a high priority in PC and console games. If people start to lose that sense of presence and immersion, then a lot of the reason they put the headset on is hurt. They want to go to another world or be someone new. So you need to help them feel like they’re really there and really that...
7 min read
#Editor's pick
GameAnalytics H1 Update: New Product Improvements!
It’s been a busy time since February, when the largest update in GameAnalytics history was launched. Read on for more information about what’s changed recently, and new functionality coming to the platform very soon.
#Case study
How TapNation uses DataSuite to increase the LTV of 19 hit games by 50% in only 6 months
Smashing obstacles with Giant Rush While they’ve seen huge improvements using DataSuite across their portfolio, one game stands out in particular: Giant Rush. (And not just because the character is huge.) The title has now reached over 140 million downloads. And, through a series of A/B tests and insights from the data they collected, they’ve been able to increase the LTV by a whopping 200% over six months for this specific title. “It’s because we A/B test every day,” Philippe Grazina from TapNation says. “We ask questions like: When are players leaving the game? For example, the boss in Giant Rush. If we spot that they’re leaving at the same point every time, we know we need to make a change. Small details like that really help.” Through these granular insights, TapNation can iterate and improve on their game step...
8 min read
#Editor's pick
How to Build a Data Warehouse for Games from Scratch
Over our last couple of blogs around data warehouses, we’ve explained how they let you analyze data from across your portfolio and look at what insights you can gather from them. Now, we’ll dive into how to build a data warehouse. What steps do you need to take and what resources will you need? To figure this out, we’ve rounded up the costs, steps, and tools we think you’ll need to get started. Please note, that we haven’t included the cost of running an engineering department (which you’ll need), which can end up being a lot of $$$. What do I need to get started? Before you start, you’ll need to ensure you have the right people. You’ll likely need a software or data engineer, and perhaps an architect or DevOps engineer. You’ll also need to budget for tools like...